No theory. No videos you'll never watch. Four bootcamps that teach real people how to use AI, design, and modern tools to build what they've been thinking about.
How we work1.0 Apply→2.0 Intro call→3.0 Cohort kickoff→4.0 Build & feedback→5.0 Ship in public
Programs · 2026
Four rooms. One outcome: you ship something real.
Every program ends with a tangible artifact, a product, a business, a brand system, an AI operating playbook. Small cohorts, Tuesday/Thursday cadence, weekly office hours, and direct feedback from a practitioner who has shipped this work at zero-to-launch.
Next cohort · Summer 2026 · Santa Rosa Beach
01, Builder Kids · from $1,200Ages 12–17
Builder Kids
Best for: ambitious teens who want to stand out
For teens 12–17 who want to build something real. They leave with a live website, a pitch video, and skills that set them apart on college applications.
Roll AI out to your team: policies, prompt libraries, training, ROI.
You leave with: a documented AI Operating System: the prompts, tools, and workflows you'll use every day.
About · The teacher
Taught by a practitioner, not a course-maker.
Based in Santa Rosa Beach, Florida. Programs run online and locally. Direct feedback, weekly, from someone who has shipped this work.
Led by a designer, marketer, and operator who has spent years building products, brands, and businesses from zero to launch.
Shipped products, built brands, and launched businesses from zero. Now teaching the exact process, not the theory version.
These programs aren't theory. They're the exact process used to ship real work, now taught in small cohorts with direct feedback and hands-on support. No pre-recorded video library. No 300-person Slack. A room with a handful of serious people and someone who has done the thing.
If you're tired of watching other people ship, this is where you start.
Something Mostly
Based in
Santa Rosa Beach, FL
Format
Online cohorts · Local, in-person option
Cadence
Tue / Thu live + weekly office hours
Cohort size
6–15 students, by program
Approach
Build real things. Get feedback. Ship.
Why it works
Four rules we don't break.
These are non-negotiables. They're the reason people finish, and why the work is real when they leave.
01
Small cohorts, real feedback.
You're not watching videos. You're building with direct input from someone who has done it. Every week.
02
Real deliverables.
Every program ends with something tangible, a product, a business, a brand, a system. It's the final, not the syllabus.
03
Taught by a practitioner.
Years of building products, launching brands, and running businesses, distilled into hands-on programs. Not a reseller.
04
Local & online.
Based in Santa Rosa Beach with in-person options. Or join from anywhere. Same room either way.
Results
What students ship.
First cohort in progress. Real outcomes posted summer 2026, name, thing they built, what happened next.
In progress
First cohort is building right now.
Results posted summer 2026. We'll fill this section with 3–5 specific outcomes from students in Cohort 01, the thing they built, the customer they signed, the site they launched.
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STUDENT · PROGRAM OUTCOME TBD
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STUDENT · PROGRAM OUTCOME TBD
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STUDENT · PROGRAM OUTCOME TBD
FAQ
Answers, without the fluff.
Can't find what you're looking for? Write us directly at hello@somethingmostly.com and we'll get back within a day.
01
Who are these programs for?
Real people who want to build real things. No coding background required. You should be willing to do the work and ship something by the end.
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02
Do I need technical experience?
No. These programs use modern AI tools that let non-technical people build what used to require engineers. You'll learn the tools and the taste to use them well.
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03
What if I miss a session?
Sessions are recorded for cohort members only. But this works best when you show up live, that's where the feedback happens.
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04
What tools will I use?
Claude, ChatGPT, v0, Lovable, Framer, Figma, Stripe, Supabase, Zapier, and others depending on the program. All taught in context, not in isolation.
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05
What's the refund policy?
Full refund within the first 7 days if it's not what you expected. After that, no refunds, but you keep access to everything.
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06
Can my company send multiple people?
Yes. Team rates available for 2+ students from the same company. Private corporate cohorts available for the AI-Powered Operator program.